Guest experts from North America, Europe and Latin America will lead the digital communication, marketing, audiences and education panels of this first OLA forum . Lourdes Sánchez Ocaña, Director of Communication and Marketing Teatro Real de Madrid From October 2012 to date, Lourdes has developed the implementation and execution of the strategic lines of

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International guests and panels on digital communication, marketing and audience development are some of the topics of the annual OLA meeting that will take place at Teatro Nacional Sucre in Quito from October 22nd to 25th. . The city of Quito, Ecuador will receive from October 22nd to 25th the representatives of the theatres

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